Every startup we come across has something to tell. A story to share and a problem to solve. Today in our series of Superhero of Startup we have the founder of the startup Infertelitydost sharing her experiences with us.
So let’s hear it from Gitanjali.
1.Tell us something about you and your startup.
Academically, I have a degree from JNU and professionally I have been involved in the e-commerce space for over 10 years now. I started as a content writer picking odd content jobs from sites like odesk and Elance. Thereafter, I worked with brands like MakeMy Trip, Educomp and Policybazaar in their content marketing space with the last designation as Content Manager.
Being married to an army officer, travel plans were always on my cards, where I started my recording my travel diaries under the blog called “Travel By Karma”, where I share my tell-tales about offbeat destinations and experiences. Trying to get into the next phase of my life : motherhood, it was when I was it by life in the medical term – infertility.
For 10 long years, I battled infertility. Greatest pain of my life became my biggest strength – the idea of InfertilityDost was conceived in 2016.
I had seen how couples undergoing infertility had to simultaneously handle so many factors – medical, physical trauma, societal pressure and apathy, financial issues, psychological trauma, marital discord and relationship harassments.
InfertilityDost is India’s first digital platform that facilitates; empowers couples undergoing infertility with support and knowledge to manage their journey better and to endure pain with dignity. Wrapped up in societal taboos it is extremely difficult for such couples to seek help or even acknowledge the problem which complicates everything around. InfertilityDost aims to sensitize the society and spread awareness.
2. Give us a brief background about founders and its core team members?
We are a team of five people with a content writer, technical support, doctor and counselor with myself being the bridge among all.
3.Who do you see as competition and how is your startup different?
We are frontrunner & exclusive at present in India. There are infertility clinics, IVF centers and other specialists, but we are leading with a holistic approach in this line of treatment ( genetic counsellors, surrogacy, adoption centres etc). Thus, providing end to end solutions for infertility patients.
There are big players of doctor discover platform domain like Practo, Lybrate, DocApp, which can be considered as an indirect competitor. Although, there is direct competition with companies like ElaWoman. International companies working mostly in US like FertilityIQ can come to India in future.
4. What are the revenues and margins like in your industry?
Right now we don’t have a revenue model, it is at a prostatic stage.
5. What are your future plans?
Going forward, InfertilityDost aims to build a complete ecosystem for infertility patients making support and knowledge accessible so that they can stay informed in the society. We are working to build and capture personalized platforms to hold hands with people fighting infertility.
In the next ten years, we are looking forward to have a totally new outlook and approach, uplifting the mindset of infertility as a taboo. Furthermore, we would be seen as global company reaching out to European countries as well.
We aim to bring more personalization to the platform and work at preventive healthcare level. I envision a day when infertility is seen no more than a normal treatable medical condition and not marred with social complexities of demeaning a woman. And, help is there.
6. Any advice you want to give budding entrepreneurs.
Follow your passion, core competency, instead running after the trending modules. It is important to work to polish your strengths and areas of interest, while chasing the dreams.