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Superhero Of Startup:Nikhil-Picnick

Every startup starts with an unsolved problem with a motivation of founder to solve it by himself. Same is a story of the founder of Picknick(A platform where you can find pocket-friendly food around you.)

Let’s hear it from Nikhil, his story in his own words.

  1. Tell us something about you and your startup.

My Self Nikhil Gaur, Founder and CEO of Picnick – A Platform of finding pocket-friendly food around you, Based @ New Delhi. Recently we won the National level Business Plan competition  by Bharati Vidyapeeth University, Institute of Management and Research (BVIMR), New Delhi

  1. What was your motivation behind venturing into this?

The Motivation to start this startup is derived from my own story: In early childhood, I lost my parents and after wedding of my elder sisters I started doing a job for earn something to survive with managing my food by own. I used to travel a lot for my job purpose and as most of middle-class people I always try to find pocket friendly food nearby to eat, But that time there was hard to find quality pocket friendly food nearby, Resulting many times I had to face food poisoning and liver infection, then I decided whatever happened to me, will not let to happen with anyone I took a loan on my home and started a company in New Delhi and website named PICNICK.IN where People can search quality pocket-friendly food and can also order food from nearby quality street food carts

  1. Give us a brief background about founders and its core team members?

Founders and Core Team Members:

Founder: Nikhil Gaur

A CS dropout, Ex employee of Citrus Pay ( Sales RM in Banking Relationships-North India) prior joined as a Sales Coordinator then moved into Banking Relations, Also worked with Vodafone And Airtel India @ their company-owned retail stores as a Sales & Customer Service Executive

Co Founder: Akash Sonkar

He has started his career in sales and customer services in various management, he belong to family wherein every alternate member is food maker so with that he is having a great knowledge in type of indian cuisines as well as he got great sales and marketing skill through his working experiences. As having rich knowledge in food and customer services with sales expertise he is a great pillar of our team

Operations and HR: Monika issar

The Founding member, she is final year student of Trinity Institute of Professional Studies, managing operations and restaurant onboarding with the human resource with learning selling skills for our organization.

CTO, IT and Product Development:

He started his Career with Realbox, A software development and data analytics company, as a Computer Engineer, having sound Knowledge in website and app development, Graduated from Dr. K.N Modi Institute of Engineering an Technology

  1. Who do you see as competition and how is your startup different?

Our main competitors are Zomato, Swiggy, Foodpanda India, Foursquare

We are quality pocket friendly food search engine where people can also order online food from quality nearby street food carts, we are kneen focused for quality pocket-friendly food options and also from unorganised restaurant industry whereas Zomato and other players show only organized restaurants.

  1. What are the revenues and margins like in your industry?

The segment that we are focusing on represents multiple business opportunities, according to the reports of National Restaurant Association of India ( NRAI) the restaurant industry is expected to contribute about 2.1 % of the total GDP of India by 2021, There are more than 15000 restaurants and cafes in Delhi NCR right now. The total business of organized restaurants industry is expected to increase from 55000 Cr in 2013 to 139000 Cr in 2021, while unorganized market will also to around 293000 Cr in 2021. QSR is estimated to be worth around 25000 Cr from 500 Cr by 2021. QSR is projected to grow at a CAGR of over 22% of next five year since 2013 . the overall food service market is supposed to be worth 5 laks Cr 2021 with cafe industry amounting to 2905 Cr. Data shows that unorganized food market service still holds the majority of Indian food services. The increase in growth of organized restaurant industry which provides ample opportunities of online listing and reservations services. this growth also demand solutions to improve customer service, experience and online listing services.

  1. What are your future plans?

In Short, we want to become Number one in finding pocket friendly food places nearby. our focus is to become google for fining pocket friendly food nearby

  1. Any advice you want to give budding entrepreneurs.

Keep your vision sharp and believe in you, no matters what other thinks about yourself, what you think is matters a lot…


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