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MSG91: Connection made easy

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Imagine a situation, where you want to connect with the world via SMS but you aren’t aware of any service or a situation in which you want a single message to be sent in bulk but don’t know how to do it. Tedious task, ain’t it? Now, think of a different scenario where you’ve got a service which can do these tasks very easily and efficiently without taking much of your time, providing extra benefits and scaling your business.
And yes, this type of service do exist and we used a similar type of service called MSG91. MSG91 provides free 6 month plan for budding startups which can implement it for the most reliable, fastest and secure communication. It comes with complete guide and email support to clear your basic 101 and helps till the execution and right delivery. MSG91 also has provision for transactional, promotional and OTP messages.The control panel provides you with daily reports which can be exported for analysis, and a lot more is offered by them. In addition to it, it gives seamless api integration which comes with a complete documentation which is easy to understand, implement and execute.
To add a cream, free credits are also provided by them which helps in growing with testing the service that is been provided to the users.
If any interference is caused on the service, immediate customer support is given to the users. We have already been using this service from 1 month and we are delighted and satisfied with the work and benefits we are getting out of it. We rate it 10 on 10 and look forward to more such amazing experiences.

4 ways in which employees are screwed in corporates !

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Corporate industry is full of potential and intellectual people who work hard day and night to increase the productivity and development of nation. But, you should know, in most of the corporates, employees are screwed in certain ways in which they are bound to work without any bonus or promotion. Employees are expected to be highly industrious and effective, and are left with no option except to work with their full potential. These are the four ways which describe the condition of employees in corporates:

 1. Early bird does more work.


2.  Happy Holidays!



3.  Beware of Boss’s Revenge!




4. False hopes!





How corporates fool employees: April fool’s day special

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Being in a corporate world, it is very crucial to know the tactics and strategies of corporate world. Corporates have a general tendency to fool their employees so that no employee can complain and work in a way that they achieve their maximum productivity with minimum wasted effort or expense. So, on this April fool’s day, we present you these hilarious comic strips which depict how employees are tricked easily by their boss, so that they are bound to work happily and these strips are surely going to help you in identifying you boss’s mind and plans which are used against you.

1.  Proud of being team lead, Huh?


2.  Excuses for not promoting!


3. Art of exchanging days!


4.  Boss is smart!


Superhero Of Startup: Edward and Vidur- Nectorr

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Startup aims to solve the problem that are yet unsolved. They work day and night and give all the efforts to their work. Considering all the work a founder  does there is not contradiction in saying that they are no less than superheroes. So today in our Superhero of startup series we have Edward and Vidur from Nectorr.
Let’s hear it from them.

1. Tell us something about you and your startup. 

We are nectorr.ai.  Nectorr is India’s first Robotic Process Automation (RPA) enterprise for Social Media. We use proprietary algorithms and complex technologies like AI, machine learning and neural networks to replicate the actions of a human being interacting with the social media platforms. Thereby easing up repetitive tasks of social media management.
Other than process automation it also creates knowledge based on social media data for automated decision making and creating tangible results. 


2. What was your motivation behind venturing into this?

 Social media is the best platform to reach out and engage users online. Like many others, we found the real task to be time-consuming, manpower intensive and the results were not up to our expectations. So we decided to change it for good.

3. Give us a brief background about founders and its core team members?

The founders are seasoned IT and software professionals with umpteen years of experience in delivering high end software to clients in the US, Europe and India. Nectorr is the brain child of Edward Varghese and a common passion for social media made Vidur Kohli jump on board to take the wheel.
Vidur Kohli is the CEO and co-founder of Nectorr. He is responsible for the company’s overall vision and strategy as well as day-to-day operations. is the CEO and co-founder of Nectorr. Prior to founding Nectorr, Vidur was part of the IBM India leadership team as the CTO for India and also spent several years as a senior leader with GE Capital in India.
Edward Varghese is the CTO and co-founder of nectorr. He crafted the idea of nectorr and is responsible company’s technology vision, strategy as well as day-to-day product enhancement and the product roadmap and branding. Edward has worked for brands such as GE and HCL and had a brief professional stint in the US.
 He has been a part of the startup world for close to 10 years now and continues to grow stronger by creating what he likes and assisting others as well.

4. Who do you see as competition and how is your startup different?

1. Our span reaches 10 social media from a single window. Text, images, videos, blogs we can put it out there in a click or two.
 2. We do both organic and inorganic social media (wing-to-wing)
 3. Stronger and comparative analytics.
 4. Sleek and  better processes.
 5. Single place for software licenses or consulting for brands and micro-brands who prefer to focusing on their key abilities than social media.

5. What are the revenues and margins like in your industry?

At the moment a 20% PAT (Profit After taxes) is what we are optimistic about. The overall industry is well in billions of USD and is here to stay for a long time.

6. What are your future plans?

With beta-customers and the present release is looking much more promising that its competitors such as hootesuite.combuffer.com, we have an array of releases lined up for the near future with some power packed features.
 On the business front, we intend to be fierce and aggressive in engaging brands and microbrands using ATL and TTL activities. Most of our branding and engagement activities shall be using our own tool. If all goes well as planned, we shall look at expanding to Europe and USA as well.

7. Any advice you want to give budding entrepreneurs.

No one becomes and entrepreneur to fail. Everyone wants success and success seems evasive. Budding entrepreneurs should be driven by the consumers and should adhere to the “5 Ps” which are crucial for success.


Passion: If you don’t have it, take a 9-5 job.”Tumse na ho payega!” 🙂
Patience: Keep in mind that the only one who does not make mistakes is GOD. The immortals, stumble, fall, get punched on the face and a lot more. Without patience you won’t loose PASSION, you shall strangulate and kill PASSION very soon.
Perseverance: Over 50% loose the taste in being an entrepreneur soon after the dip. The dip is when everything is headed south or downwards. No people, no money, no friends even the near and dear ones move a little away as you. Almost every one comes close to this. This is where you stick your hand out and say “I ain’t dead, still floating baby”. Here is where you gather the courage and ride the tide again.
Produce: This is what the consumer is dying to get. Steve Jobs did it, Mark Zuckerberg did it, so can you. This is what gets the moolah and this cannot be wrong.
Pride: This is something that shows others that you are proud about your team, customers, your work. Wear it everyday. This brings joy to within and outside the team.


Superhero Of Startup:Ashutosh & Ishan-Broomberg

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A mind-blowing startup starts with a mind-blowing idea, no matter how simple it appears. Today in our series of Superhero Of Startup the superhero badge goes to team Broomberg, for their tremendous work.

1. Tell us something about you and your startup. 

I am a Delhi University graduate and did my masters at the London School of Economics. I quit a lucrative consulting career at the Boston Consultancy Group to start this company with my childhood friend Ishan Baisoya.
Ishan was previously working with Investors Clinic, a real estate consultancy. His keen understanding of property and spaces has helped Broomberg devise astute cleaning modules and helped chart its operations and sales strategy.

2. What was your motivation behind venturing into this?

It all began with smoke (a lot of it)! A fire broke at my brother’s home and wrecked the place in August 2013. There was no professional help to clean up such a mess. Then and there, this idea was born. After discovering a business opportunity, I got along with Ishan my childhood friend to start a Professional Cleaning Company in Delhi-NCR  when the market for deep cleaning services practically did not exist.
We hired a small basement in Malviya Nagar, South Delhi which became our home for the next few months. Our close friends Bharat and Amit joined as Sales and Operations One Member Teams respectively. With no formal guidance, all of us followed a DIY learning approach and mastered the technique of deep cleaning all by themselves.                    

3. Give us a brief background about founders and its core team members?

The founding team were 3 individuals. I as mentioned was a consultant with BCG before starting up. The co founder is my close friend Ishan who was in the real estate business. He recruited our sales head Amit who was his colleague at Investors clinic. Bharat, our operations head was recruited by Ishan. He was a student at that time pursuing Law. Ashutosh, our Marketing head joined after a year. He was an MNC employee who had quit his job to study business.
Sugandha, who used to work for Ernst & Young as an auditor and Niel who was a sales executive at Express Car wash joined us soon after and are members of the core team.    

4. Who do you see as competition and how is your startup different?

The home services market is pretty unorganized mostly with small players. We do not consider services aggregators as our competitors as we provide the final service and are not a marketplace so we work with them and not against them. We are different from small home service companies because we have the manpower to do all kinds if jobs big or small and since we have been in the market for more than 4 years we have much more experience. 

5. What are the revenues and margins like in your industry?

We cannot disclose our revenue and margins. 

6. What are your future plans?

We are looking at venturing into other cities and grow our service line incrementally. The company wants to add a product line for cleaning supplies in the near future.

7. Any advice you want to give budding entrepreneurs.

“Be super clear about the consumer issue that you want to solve. Articulate the problem very well before venturing into the solution formula”

Superhero Of Startup:Akshit-Rentezee

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A startup involves a lot of passion, hard work and determination. We feel people working on a startup are no less than a superhero. So today in our series of Superhero of Startup the Superhero badge goes to team Rentezee.

  1. Tell us something about you and your startup.

Rentezee is an online community that enables Peer-to-Peer renting. Any individual, with their Facebook/Linkedin account and Aadhar ID verified, can rent out high quality idle assets to people who need them and start earning money as rent.

The seeders, or the ones renting out, decide the security amount and the rent they want to charge from the peers, or the ones taking on rent.

  1. What was your motivation behind venturing into this?

The rental market stands at $15Bn and peer-to-peer rental market at $9Bn, with a CAGR of 12%. There are over 400 million youngsters in the country. Smart phone access has grown to over 500 million. By 2021, India will have the largest population of millennials in the world. The rental market is at the cusp of an explosion and Rentezee aims to spearhead the rental revolution.

  1. Give us a brief background about founders and its core team members?

Akshit Kumar- CEO, IIT Roorkee, University of Sussex, Ex-Fitpass, Superman of the Team.

Jnanendra Veer, CTO, Ex-Fitpass, Tech Lead, Ironman of the Team.

Satyyam Srivastava, COO, Ex-Knowlarity, Ex-PlussApp, Batman of the Team.

  1. Who do you see as competition and how is your startup different?

We have created an asset-light renting ecosystem with a commission based business model. We do not own any of the products on our platform, rather we focus on completing a 360-degree renting cycle using idle assets in every home in the neighborhood.

What we do: Rentezee leverages latest technology (like blockchain) and product UI/UX (Social Media Interface) to solve problems in the renting ecosystem.

What we are not: A furniture or electronics rental shop with a website and app.

Differentiation Factors

Business Model:

We are a P2P marketplace, as compared to inventory based or O2O aggregator model. This model affords us the freedom to scale exponentially.


Instagram like UI gives renting a friendly and a familiar approach. This makes target customer education and acquisition that much faster.

Target Customer Market:

Young millennials who wish to earn quick money and make smart investments – The Snapchat Generation

Customer Delight:

We complete the 360-degree renting process with on-demand logistics and secure online payments.

Open Community:

One touch linking of social media accounts and Govt. UIDs to increase accountability and keep the platform transparent.

  1. What are the revenues and margins like in your industry?

Our Competitors manage their own inventory, so they overall costing is higher with a limited set of products on the listing.

Our monetization model is simple – we only charge a basic amount on the services we offer, that makes us operationally profitable in every transaction and Since we dont own anything, we have a huge product list which is being uploaded by the seeders.

From our Seeders, we charge 2% of the transaction amount as Service fee.

From Peers, we charge 10% of the transaction amount as Convenience Fee.

Minimal delivery charges applicable as per pickup-delivery distance between seeder and peer

  1. What are your future plans?

We have already launched our B2B arm; in the next 6 months, we will be exploring corporate alliances, especially with startups and SMEs, who are on the lookout to avoid blocking their capital on setup costs. Rentezee provides curated rental solutions for them.

Post our first round of funding next quarter, we will launch in a new city by mid-2018.

We are doubling down on digital advertising and user incentives to build our Seeder Count – the supply side of our marketplace.

By leveraging digital economy, latest fintech solutions and blockchain technology, we aim to make renting a 3-click process and grow 100X in GMRV by next year end.

  1. Any advice you want to give budding entrepreneurs.

The only Thing that Team Rentezee would suggest to the Budding Entrepreneurs is that make sure that you are solving a problem from the core ,do the execution part fast and Never fear of Failure as its just a phase.


Superhero Of Startup:Mrunal-Xanthus

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In a world where legends are being created every day in every field. The field of a startup is all set to create some superheroes. Every startup involves great effort and teamwork and passion. We at TBS planet believe every startup has a story to tell that could inspire people all around the globe. This time featuring Mrunal on his journey to set Xanthus.

  1. Tell us something about you and your startup.

Xanthus is an IoT focused technology firm that builds smart, secure and scalable solutions. We know that each business is unique and we strive to complement each client with personalized services and solutions to improve their productivity, efficiency, and competitive advantage. We design solutions based on solid, objective business metrics like Return on Investment and Lower Total Cost of Ownership that give a direct visible benefit to each customer.

  1. What was your motivation behind venturing into this?

We realized that though there were tons of custom software development companies out there, there were few if any that combined hardware with software to create solutions that are directly usable in the field.

  1. Give us a brief background about founders and its core team members?

We are a team of technocrats with over 50 years of combined experience in the industry across verticals and technologies.

Below is the info of the founders

Mrunal Nagrecha

Over 15 years of Project and Product delivery experience Focused on Web and Cloud solutions Healthcare and Analytics products Focused on building custom solutions

Ravindra Manohar

Over 22 years in the industry Expertise in creation of product and service delivery teams Healthcare, Retail, Manufacturing, Pharma, IoT and RFID solutions

Mahesh Bhosle

Over 17 years in Architecting and Developing Solutions Enterprise and Consumer facing mobile apps Expertise across all Microsoft Technologies Industrial and process automation.

  1. Who do you see as competition and how is your startup different?

We differentiate ourselves primarily by creating solutions that enable our customers to focus on their business while leaving the technology to us.  This means that we are closely integrated into our customer operations, thus, enabling them to focus on business growth rather than business as usual affairs.

  1. What are the revenues and margins like in your industry?

In spite of the growing concern over the future of IT and outsourced software in India, we believe that there is definitely an upside to companies such as ours who have moved away from the traditional software and manpower outsourcing models into the full service delivery models.

  1. What are your future plans?

We have a couple of products we are working on in the areas of Augmented Reality, RFID and IoT that we plan to focus on in the coming year.

  1. Any advice you want to give budding entrepreneurs.

Our advice to budding entrepreneurs is to focus on their core competency and give very less time and effort to tasks which are not related to the core business operations. And no matter what happens don’t think of quitting everything will eventually work at last.

Superhero Of Startup:Sagar-CVDuniya

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A great startup involves a great idea, hard work and lot of passion towards work. In our series ‘Superhero of Startup’ we appreciate the effort a team does to make it’s company reach the heights. And Today Superhero of Startup badge goes to Mohit and his team for the tremendous efforts them to set up CVduniya.

  1. Tell us something about you and your startup.

CVDuniya, is the brainchild of Mr Sagar Madgunki, who is currently working in South Korea.

CVDuniya is a start-up aimed at helping students with aspects that are of utmost importance related to placement and MBA Admissions. CVDuniya provides review & editing services w.r.t. to Resume & CV, Cover letters, MBA Application forms, Essays, SOP, LOR, Aptitude & Interview Coaching, prominently among others. We also help people get their Resume Website or Resume Videos.

  1. What was your motivation behind venturing into this?

Sagar had been helping many students & friends from the past couple of years for CV editing, aptitude coaching. Contemplation & research led to the fact that the free online templates/tips aren’t so unique & most of them are only system generated. Those offering paid services, the prices are on the higher side, which turns out to be expensive for the students. A platform to provide such services, with topmost quality seemed necessary. Realizing the need & the huge market CVDuniya decided to jump in. Within no time we had a team of some exceptionally good & experienced writers. With our exorbitantly low prices, CVDuniya mainly aims to help students achieve their dream jobs & colleges.

  1. Give us a brief background about founders and its core team members?

As mentioned earlier, CVDuniya was started by Mr. Sagar Madgunki. He completed his Instrumentation Engineering from VESIT, Mumbai in 2015. From the past one year, he has been working on behalf of a global Automation MNC for a project at South Korea. The core team is formed by Mr. Swapnil Landge, Mr. Arjun Nambiar & Mr. Yogesh Dhadve, all of them who hold an Engineering degree. Members of the core team, are also working at respectable positions globally but are committed to the vision & service at CVDuniya. The good rapport & trust among the team members coupled with their dedication & talent has led CVDuniya to achieve so much, within such a short time frame.

  1. Who do you see as competition and how is your startup different?

There a few big names online & some offline ventures which deal with the business we are dealing with. At CVDuniya, everyone right from the founder & core team members, are subjected to Professional writing training. The services by CVDuniya are extremely affordable & are always ensured of high quality. We work with the client till they are satisfied. For MBA services, we get applicants in touch with students & alumnus of IIMs. We are trusted not just by the students, but also by a few start-ups who have readily collaborated with us for helping us provide better service.

CVDuniya firmly believes that, our service, quality, pricing & efforts to reach out to the needy along with our collaborators give us a healthy edge over the competitors.

  1. What are the revenues and margins like in your industry?

Due to the huge market available, the revenue potential is too good in-spite of the affordable prices.

Considering the amount that’s invested/that needs to be invested the margin is pretty good as well. We are just beginning, and as we mature the scenario would change, which will make it imperative for us to come up with different business plans. Survival at any point won’t be an issue for us. At any given time, our plans would always be based around affordability & quality.

  1. What are your future plans?

As we grow further, we aim to make it the biggest platform for Professional Writers & people seeking help with respect to Resume & MBA Applications. The feedback that we have received so far has been very positive & motivating for us. We aim to bring in more of Automation, which would enhance our quality of services. With investment & resources at hand, we aspire to get into other services such as GRE Applications to name a few. Currently, we aim to be the best in what we are offering & build a pan India presence. Further down the line we see CVDuniya being a one-stop solution for students especially.

  1. Any advice you want to give budding entrepreneurs.

Based on personal experience, I believe rather than contemplating a lot about the idea, get going with a problem you seem to have a solution for. It doesn’t matter how big or small it is, as you commence you come up with better plans. Once you begin, every day would give you moments where it would seem like a failure, but it is this moment where you need to bring out the same enthusiasm or rather much more than you had while you started. For they say, failure is the true test of a character. One thing to be remembered is – “Aspire big, start small.”

Superhero With Ink:Jasbir-Forever:A promise

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Writing a book involves not only your writing skills but a number of experiences that could be jotted down on a piece of paper. Appreciating the work that Authors do today we are giving the superhero Badge to Author Jasbir.

And Jasbir is sharing some of his experience with us. So let’s hear it from him!

1. Tell us about your recent book?

This is my debut novel which is an inspirational story of a family belongs to Kathmandu, Nepal. I have named it Forever: A Promise (More than a love story) not I heard it somewhere but because I strongly believe in these words. This story occurred twenty-seven years ago. We generally hear promises are meant for broken but this story will make you realize that promises are not meant for broken.

2.What is your background?

I belong to a middle class family of Jammu city. I did my schooling from Jammu city itself. Right now, I’m pursuing my graduation from Lovely Professional University and running international Ngo.

3.What motivated you to write this book?

When I was in school I participated in writing competitions and pleasantly won majority of them. It motivated me to write better and I was searching for real stories. As I love travelling so, I collected twelve stories and choose one and worked on it.

4.What are you currently working on?

Right now, I’m working on two stories and few scripts. Next novel will come by the beginning of 2018 which is based on social issues.

5. When did you start writing?

I started writing when I was twelve years old. It is a very long journey and I’m just enjoying it. Now, slowly and gradually it is becoming my profession.

6.Which writers inspire you the most?

Paulo Coelho inspires me most. His novels are well defined and show so many things. Especially, his novels show the true conditions of the society. Every time, he comes with a new message which inspires me every time to write better.

7.Any future projects you are working on?

Yes, I’m working on two projects. One is fiction story which inspires from real incidents and another one is non-fiction i.e. biography. Even, I’m also working on scripts. Now, it became my profession. So, I’m just focusing on it.

8.What are your hobbies?

I love cooking and travelling. On weekends, I generally cook food. I also write cooking recipes. And in vacations I prefer to go in rural areas and explore the things.

9. Is there any book you personally love and would recommend all the readers?

I haven’t read many books but yes I want to personally recommend “The Alchemist” and “Eleven Minutes” of Paulo Coelho to all readers. I personally very inspired by these two books. These two books show a true face of the society.

10. Any advice for budding writers.

I want to say one thing just write with your heart. Writing is not a difficult task but putting a story which directly touches the heart of the readers is challenging. So, always go with your heart. “You can also become the hope of someone just firstly find yourself.”






Superhero of Startup:Anurag & Shally-Rootsvida

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In a world where everyone is running behind the money how good it is to see that someone is following the passion and finding peace and satisfaction in the work they do. Such is a story of Shally and Anurag who took the word wanderlust too seriously and started creating new memories for themselves and others.

So let’s hear their story in their words.

  1. Tell us something about you and your startup.

Travelers, by default. We have been called by a lot of names… Nomads. Explorers. Vagabonds. Adventurers. Wayfarers. Gypsies. Wanderers. And we’ve adopted them all. Away from the busy roads as we continue to wander and reincarnate, ROOTSVIDA is a company led by travel enthusiasts designed with the dream to travel, try new adventures and explore through various experiences. We offer a gamut of theme-based trips so you can spend less time searching and more time dreaming about where you’ll go next. From rafting and camping in Rishikesh to road tours through Ladakh and Spiti and trekking through Bhutan, we offer meaningful and immersive experiences for the nomadic soul searching for adventure with a side of local flavour. We are two founding members: Anurag Chauhan and Shally Makin who left their corporate career to immerse into the world of experiences. The team of Roots has been working since March 2014 to build and strengthen India’s first experiential travel marketplace with a bouquet of 100+ holiday itineraries to offer. With its unique content, Roots unique approach is reflected in the happiness quotient of its users and its positive customer reviews.

  1. What was your motivation behind venturing into this?

So we were one of the people who thought –

  • I want to have more stories in my life.
  • I want to explore new places,
  • It is hard to find my travel buddies with same interests and same schedules
  • It is expensive to travel comfortably because I am alone
  • I lack expertise in planning a trip
  • I am extremely careful of my safety
  • I do not have many friends
  • I am always looking for new adventures and experiences
  • I can be a solo traveller but I want to meet new people too.
  • I just want a break !!!

A 9 to 5 job was limited to our desk and colleagues knowledge, but we wanted to learn from places, people, challenges that came our way and sometimes just to know what best do we have in us. It started with a hunger to flee away to pastures, looking for some meaningful life. Convincing our friends to travel became a routine. However, no plans made their way to any destinations. We met, shared our love for travelling and came together to fill the gap in the industry for people who are looking to travel in a group and experience what we call ‘Living Life’.

  1. Give us a brief background about founders and its core team members?

Having done her Masters in Clinical Research, Shally started her career as a healthcare journalist and then a travel bug bit her. She served as a Communications Manager to a philanthropic organization working in education, but her heart kept wandering in the hills, playing in the sandy beaches and eating the best puchkas while listening to old stories about havelis. It is this belief combined with her wealth of experiences in creating the best travel journeys that excited her to start Rootsvida.com, join The Walking School Bus (TWSB) as the Expedition Leader- India and become a Delhi – Chapter Lead for Travel Massive – A global Travel community.

Anurag, the man from the mountains is born to wander and ride. From being an economist, a NIFTian, to working as a Brand Manager for well-established companies like Future Group and Arvind Lifestyle – his heart never stopped looking out of the window and his mind never stopped thinking out of the box. Left his corporate career in Mumbai, returned to his hometown to come up with the weirdest ideas of travel. A dreamer, A nomad and A storyteller – he talks to the winds, waves at the trees, chase the sun on his bike.

  1. Who do you see as competition and how is your startup different?

Our every tour is crafted differently in terms of – its culture, cuisine and history. Roots have never been stuck to one type of touring. We believe that every place has its own feel and vibes, and we mean to totally immerse into it. Offering an experience to become one of the locals, we try to make a difference by creating a traveller and not a tourist.

Especially, the accommodations chosen for every trip are carefully chosen that reflect the essence of that place, we eat local food and explore the hidden gems. Our every trip is accompanied by the team members, who make sure that everyone on the tour is comfortable and become one of them rather than a guide to them. One of the unique factors is to know each of them closely and expand our vision to

better understand life. Most importantly, once the traveller is on board with us, he doesn’t have to worry about anything. All of the logistics are arranged by us. After being in the sector for four years, we are sure of one thing – even if the traveller likes the place or not, it is for sure that he will take back some great memories and great friends.

There are a number of travel companies today who offer trips and packages and each one of them are looking to offer something that’s beyond and different. But we focus on nurturing a traveller than a tourist.

  1. What are the revenues and margins like in your industry?

Earlier people used to think travel is just about booking hotels, and going to sightseeing places and eating good food. It’s not. When we started Roots, we began to learn what is beyond these three elements. Within three years, we now have generated virtually every idea behind the products we’re selling today, and we’re still working on that original inventory of concept trips that we plan to offer. We made our new concepts and list and began working on it. Today we have grown five folds since the inception. So, we still have a long way to go.

Revenue is directly proportional to sales and the kind of products you are selling. In travel, there will be a single product with a package of INR 2000 to a lakh sold by the same company and therefore the revenue will depend on what is the company selling more, hence quite subjective.

Margins are subject to the strategy whether you focusing on qualitative or quantitative aspect. They are two different game plans and the margins lie between 5 to 12 percent depending upon the strategy company operates on.

  1. What are your future plans?

Travelling in India is changing drastically now. If we talk about masses, earlier it was like visiting holy

shrines and temples with the whole family. The other times you would just holiday when you are on a honeymoon. There is a new wave that has now broken all the stereotypical destinations of travel. People now want to explore with an instinct – “Ki yaar kuch alag karna hai”.

They want to try everything. This idea gave birth to backpacking trips, visiting offbeat places, travelling on a minimum budget. But this budget is in correlation with the kind of experience too – This means he [the traveler] doesn’t want to stay in an amazing property and pay 4k to 5k a night, but yes he is ready to spend 20k to hire a bike and roam around. So in simple words – “People now want to spend on experience”.

This is where we come into play – ‘We are going to create different experiences for the people.’ We will be adding more routes which are less travelled like Jaunsar Bawar valley, introduce caving as an experience and develop international products like magnolia. We have recently launched a festival dedicated to explorers called the Underground Festival that primarily brings the tribe together.

We would soon shortlist tour leaders who are experts in leading various experiences and give them a platform to interact with travellers and suggest the best trips as per their interests.

  1. Any advice you want to give budding entrepreneurs.

Travel is so much more than just ticking off your bucket list and boasting about your achievements. For us, travel is all about the experience. It starts right from the time you book with us to the moments that can change your life. Roots is a way of life! We are responsible of our clients’ most valuable asset — their personal time. So, we do not like calling ourselves as just another travel company but we tout ourselves as ‘experience junkies.’ And this goes for every entrepreneur until you make your product your life and experience like a customer, you will never be able to improvise or offer the best in the industry.