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Superheroes of Startups

Superhero Of Startup: Mayur & Swapnil- On The Field

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Every Startup involves a great idea and a great effort of people working for it. In our series of Superhero of Startup today the Superhero badge goes to On The Field  that empowers companies to gain visibility and better control while managing their field staff.

So, let’s hear it from the founders.

  1. Tell us something about you and your startup. 

Both of us are software engineers by education, started an IT and Media firm- The Horizon Technologies on 5th October 2013.First 6-8 months were too hectic and we got disappointed many times. But with the financial and moral support from our family we could survive and run the business. By June 2014, we worked with 150+ clients and established ourselves as one of the fastest growing digital agency. In August 2014, we started building a technology product 360Track which was launched in 2016.

Recently, on 15th August 2017, we launched another product On The Field which is a field employee productivity tool. As the name suggests, On The Field offers operational convenience for managing field employees by means of real-time location tracking, meeting updates, order booking and consolidated client records. On The Field empowers companies to gain visibility and better control while managing their field staff.

Employees are provided with an easy-to-use, interactive mobile application which captures and reports real time location data. Employees can submit meeting details and even book products for the clients. All the location data, meeting details and orders are synced online to the server and depicted in an admin panel, which can be accessed by the employer and manager. The admin panel provides consolidated information and the important insights. On The Field’s capabilities expand to Geo-tagged attendance, Meeting scheduling, Client record management and Employee performance analysis.

  1. What was your motivation behind venturing into this?

For marketing of one of our products, 360Track, we employed some 7-8 employees few months back and faced the challenge of managing them. Keeping records of their meetings, schedules, clients, etc. was really a challenging task. Eventually, we hired a manager! But still, it was not getting sorted. We not only lost our money but the crucial time too.

This incident made us develop this app for the entire community of field employees, managers and employers which will offer easy solution at the most economical rate.

Moreover, on a business side, as per records, there are 1.8 Billion field employees worldwide and to the surprise, 85% of them do not leverage technology. To be specific, in India alone, this is a $5 Billion market opportunity.

  1. Give us a brief background about founders and its core team members?

  2. Mayur Dabhade

A technology enthusiast and an entrepreneur, Mayur is Founder & CEO of The Horizon Technologies, Thane. Mayur is well-versed with technology and advertising design on digital platforms. Under his leadership, the company has registered impressive growth with more than 150 clients within 3 years from its inception and today is known as one of the fastest growing Digital Agency.

With the vision of empowering educational institutes, Mayur co-founded 360Track Systems on 23rd April 2016. He works as CEO of the company.

  1. Swapnil Dabhade

A software engineer by education, Swapnil is Co-founder and Business Head at The Horizon Technologies a Digital Agency based in Thane. Very passionate about his work, Swapnil also works as Social Media Strategist & Consultant for Start-up companies.

Swapnil is also a Co-founder and CMO of a tech-startup 360Track Systems.

  1. Who do you see as competition and how is your startup different?

Well, there are few players in the market but as we see, everybody is focusing on large corporates and SMEs are untouched. We are going to cater each and every company, SME and corporate who has got 1 to 100000 field employees.

Moreover, the brand identity, UI of the app and marketing communication of On The Field is going to leave an ever lasting impact on our consumers’ mind, for sure.

  1. What are the revenues and margins like in your industry?

The primary goal while we developed On The Field, was to offer peace of mind and better control over the business for the employer. So, the cost model which we figured out is also in such a way as an employer should not be burdened. We are following SAAS model wherein the employer pays per employee per month basis and the amount is just 1 to 3% of the employee salary!

  1. What are your future plans?

To speed-up marketing and sales of the product we are appointing Sales Partners domestically and internationally. With this, we are looking to foray in 20+ countries within next few months and people are very much interested to take up this product for marketing in their respective regions.

  1. Any advice you want to give budding entrepreneurs.

Whatever we do, try to give the best possible. Be the best; and nothing else!

Superhero Of Startup: Aditya & Jinesh- YourEducare

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Startup culture is taking a boom in every field.The best Startup aims to provide a better facility and what could be better than providing students with proper guidance. Today in our series of Superhero of Startup we have team Your Educare which is one stop portal for all educational assistance.

1) Tell us something about you and your startup.

Your Educare is one stop portal for all educational assistance. We are to enable parents and youth into informed decision making by providing them with a bundled service or you can say a complete solution which they need for decision making because we understand that cost of choosing incorrect profession/institute could lead to disenchantment, unhappiness for the lifetime.

Some of our key features include:

  1. All information at one place:

By Information we do not mean Name, number, contact details or name of courses, by information we mean such information which is required for decision making like Recent results, prospectus, Awards& Honours, bringing genuine reviews, connecting them through social media, Fees etc which one needs to know before making his mind.

  1. Ask your Buddy;

Everyone before selecting any course or institute want to connect with someone who has studied from that institute. So we help them to connect with previous alumni and clear their queries so as to enable them to get an unbiased opinion.

  1. Admission Hassles:

One can leave all admission hassles to us. We will notify them when admission for their interested institutes are open so that they do not miss out on any dates. This solves the problem which is faced by parents specially regarding admission dates of schools.

  1. Personalisation:

We make this process really personalised to you. With this one can actually target, directly their target market on the basis of their education, interests and current profession. E.g  Now if a person is shifting to Mumbai for a job, he will still be updated about events happening in Mumbai as per his interest which save a lot of time in scrolling down feeds and will reduce approximately 80% cost for reaching them.

2) What was your motivation behind venturing into this?

We realised that how uninformed people were while making some important decisions. Usually, education-related questions are answered by someone who has done excellently well in their respective field. Few people understand that this is a really personalised process, there is no straight jacket approach. It’s imperative that students should know about everything which they need to know before decision making. Peer and parental pressure may lead to a dead field. That’s why we came up with this concept.

3) Give us a brief background about founders and its core team members?

CA AdityaDudheria founded it in 2017, Aditya is a single attempt CA passout at the age of 21. He has been a champion in elocution and debate and has won several competitions at various levels. Later he was joined by his friends Jenish Jain who is a textile businessman and CA Janish Jain. Along with that, we have 2 interns.

4) Who do you see as competition and how is your startup different?

Education is highly competitive industry that’s why there is no billion dollar company. We see shiksha, Career 360, India Education, and various small startups and facebook pages running in every city.

We offer people with tools which they require for decision making and help them ease out their hassle. We have features like Ask your Buddy, Personalisation of events and Solving Admission hassles which nobody is offering.

5) What are the revenues and margins like in your industry?

Revenues and margins are great with less cash burning because already a big market exists. What is more important is that we deliver 5 times value to our customers who pay us with every single conversion.

6) What are your future plans?

We want to incorporate certain other segments too which we dropped because of cash crunch and want to expand ourselves to Mumbai, Delhi and Banglore.

7) Any advice you want to give budding entrepreneurs.

If there was a time, now is the time. Go on and believe yourself, because you will find people who will give you hundred reasons why you should not do it. But it only reflects their limited abilities. Go on and do for that one reason. Just remember Blockbuster refused to buy Netflix, Excite refused to buy Google, and there are many other examples. So just one thing, have faith in what you are doing.


Superhero Of Startup-Ruhma & Abhinav-ZingoHotels

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A base of the startup is always a dream, a dream to stand out from the crowd, a dream to rise like a star. Then comes the card of passion and hard work. Every startup includes a set of some awesome card which we call team. So today in our series of Superhero of Startup we are featuring team ZingoHotels.

  1. Tell us something about you and your startup.

About Me:- I started my career when I was 18 years old as an HR Generalist with an MNC in Bangalore, I Met my Other Co-founder Abhinav Prashant in an event at IIM-K and then he led and inspired me into this entrepreneurial journey. My first startup YatriCab.com (An Online Car Rental Company) which served more than 1lacs customers. I have Co-Founded 5 Startups earlier and the current venture  ZingoHotels is my 6th Venture. When I started my career at 18 I knew one thing that was to be Self-Independent, I belong to a typical Muslim orthodox family and convincing initially was a tough journey. But Today, they have recognized my efforts and have accepted me the way I am.

About my Startup:-   Zingo Hotels is a data-driven travel Intelligence startup which uses AI for hotel search and discovery, Local experiences and delivers a High-quality personalized guest experience to guests.

  1. What was your motivation for venturing into this?

I have recognized one thing down the line- It is not about Fame or Recognition, Just be Focused and Keep Moving and discovering 1000 things to make it work. Offcourse Bad Things always come for free, Ignore and Be Positive with Life.

  1. Give us a brief background about founders and its core team members?

We are Total 11 Member Team. We are 2 Co-Founders and rest are the team members.

Abhinav Prashant- CEO- comes with over 7+ years of start-up experience. He is a BBA Graduate from SMU. He Co-Founded his first startup YatriCab.com which served more than 1lacs customers and then worked with 2 well-funded startups -TinyOwl where I was handling the complete marketing of Bangalore and then I launched FabHotels in Bangalore. In ZingoHotels I am responsible for the expansion, operational policies, strategic plans, and Annual Operating Plans and dealing with vendors, suppliers & network expansion and also responsible for fundraising.

Ruhma Fathima- COO- I come with the total of 6 years of varied work experience.I have the experience of 1.5 years in HR Sector with Aruba Networks and co-founded multiple Startups such as Delhi based Cab startup YatriCab.com which served more than 1lacs customers, Bangalore based startup name Notarry Media labs which were into Advertisement and had more than 40+ Paid Clients in Bangalore. My expertise is mainly in handling Operations of Zingo Hotels and people management. I also handle the marketing and finance of the company.

  1. Who do you see as competition and how is your startup different?

Our Competitors are Oyo, Treebo, and Airbnb. We are Offcourse Different cos we have a different Model and approach towards the market.

  1. What are the revenues and margins like in your industry?

ZingoHotels has been quite an amazing journey, We started with literally Zero Investments and Touched a Revenue of 1.5Cr in Matter of Just 9 Months Of operations.

We are a Bootstrapped startup and have a decent commission between 20% to 25%.

  1. What are your future plans?

Future is Huge. We are gearing to be one of leading Startup in the Travel Industry with some amazing technology backed to it.

  1. Any advice you want to give budding entrepreneurs.

As a start-up, you want to have everything in the beginning. You are a learner and not an expert. I still don’t see myself as a person who can give advice. In a start-up, you will never know what and where are the resources you need to put in, what and how much back-up you need, etc. As a company, you need to streamline all this. Avoid being vague and illusionary.


Superhero Of Startup:Arun & Jyoti-greenBUG

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Every startup in the world aims to give a message to the fellow people, a message that says,’dreams do come true if you work on it passionately’. So in our series of Superhero of Startup today we have a couple who made their dream come true.

Let’s hear it from Arun & Jyoti on their journey of greenBug.

1) Please tell us a little about yourself

I am an MBA by education, consultant by profession, and entrepreneur at heart.Arun Balachandran, my partner, has a similar profile. We are both first-generation entrepreneurs.

We started greenBUG as our passion to promote green and responsible living. Now it has become a full-time engagement for us. Whenever there is no rush, we both enjoy quiet time and travel. Walking de-stresses us J

We both are fortunate to have a wonderful circle of family and friends around us. That really helps ride us through times when things don’t happen the way we’d like.

 2) Please tell us about your startup and products. 

greenBUG is a uniquely designed dustbin liner made out of used newspaper and starch glue. Designed as a convenient alternative to plastic liners, greenBUG liners can be used in kitchens, bathrooms, under desks, office rooms, etc.

Our customers love greenBUG’sutility and eco-friendliness. Many of them also appreciate the fact that these liners are produced by homebound unskilled women whom we train. They are able to pick up the skill rather quickly due to the simplicity of the design and process.

Thus, this initiative serves two causes – bringing convenient eco-friendliness to the well-off, and a dignified income to the disadvantaged.

 3) What are the further plans?

EverygreenBUGliner used is one plastic linerless in our landfills. We plan to keep lakhs of single-use plastic liners from polluting our environment.

In the long term, greenBUG wants to be identified as a line of products, which make environment-friendly living convenient. We have just started selling outside Bangalore. New products will be added to the portfolio soon.

 4) One-line advice for budding entrepreneurs.

No matter how well you plan your business, chaos will stare at you almost every day. Beat it.

  • Quick Trivia around the Entrepreneur:
    1) Favorite Book: 
    Kite Runner by Khalid Hosseini; Catch 22 by Joseph Heller
    2) Favorite Food:
    Thai green curry; Khichdi
    3) Favorite Movie:
    Cinderella Man/Life is Beautiful
    4) Who inspires you: Almost everyone who lost and stood back up on their feet
    5) How can your customers buy your products: 
    gogreenbug.com and Amazon.in/saheli
    6) Your social media pages: 
    Facebook, Twitter

Superhero Of Startup: Awanish & Ashwini- Autobot India

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“Startup” may be a small word but it signifies a long story of effort, persistence and most importantly passion. We at TBS Planet, believe that every founder is a superhero and every startup has a story that could inspire people all around the planet. So today, in our Superhero of Startup series we are featuring Autobot India.

1) Please tell us little about yourself.

AUTOBOT INDIA (ABI) is an emerging global company offering cutting edge 360-degree professional training solutions for corporates, academics and racing competitions. ABI offers specialized and tailor-made services in higher education and practical learning approach (PLA) solutions for the academics worldwide.

ABI serves in very diverse form of technical and educational training programs for both corporate and academics.

We are specialized in Green Energy and Electric Vehicle Technology Solutions.

VISION: To stay innovative, sustainable and revamping practical learning approach


  • M2020 – To promote and establish MAKERS concept among the learning communities worldwide
  • M2025 – To make India as prominent R&D destination
  • M2030 – To revamp theory led education system into practical driven education structure. Integrating PLA and AERIC models across every academic in India.


2) Please tell us about your startup and products.

We’re unique, innovative with sustainable model to redesign the education learning process in India as well worldwide with an objective to create industry ready manpower, establishing R&D culture in academics and Tech-entrepreneurship.

ABI offers highly customized industry ready programs in the following domains:


  • Automotive Design and Development
  • E-mobility
  • Energy Storage Solutions
  • AI and Machine Learning
  • Industrial Automation
  • Robotics and Embedded system
  • Defence
  • Aviation

Making Indian educational institutes competing with International universities on of quality of education, academic R&D, patents through our Practical Learning Approach (PLA) model.

3) What are the further plans?

We are dedicated to bring new waves of fresh ideas, innovations at academic level integrating industry mentorship, sponsorship for the student’s own future projects.

4) One-line advice for budding entrepreneurs 

“To identify the problem statement and make the sustainable solution rather just having a great idea”

5) Quick Trivia around the Entrepreneur:

Favorite Book: Strength Finder – BY  TOM RATH & GALLUP Who inspires you: Jack Maa and Mr. Pankaj Dubey (M.D & CEO of Polaris India)
Favorite Food: North Indian cuisine Website: edu.autobotindia.com
Favorite Movie: Transformer Facebook: https://www.facebook.com/autobotindiaedu/
Twitter: https://twitter.com/AutobotInd


Instagram: https://www.instagram.com/autobotindiaedu/


Superhero Of Startup:Saurabh-Innolabz

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Every Startup involves a great idea and a great effort of people working for it. In our series of Superhero of Startup today the Superhero badge goes to Innolabz which is bringing a much-awaited change in Education.

1)Tell us something about you and your startup?

INNOLABZ is a company which is bringing about the change awaited by everyone. We have researched about the situation of the education system in India and found such loopholes which need to be fixed. What is acquired by students is not what is needed in the market. Apart from education, we focus on entrepreneurship, offering mentorship and incubation to the budding entrepreneurs.

My hometown is Mathura, and I belong to a normal middle-class family. My father is a banker and mother is a teacher by profession. I did my B.Tech from Skyline College, Greater Noida, and MBA from BIMTECH, Greater Noida. I worked with Jindal Steel, OYO Rooms etc. But somewhere deep inside, there was an ambition of becoming an entrepreneur and help change the scenario of education in the country.

2)What was your motivation behind venturing into this?

Education is very necessary for a child, it not only nurtures one’s thought process but shapes one’s perspective and decisions. But if we see the situation of the education system, significant amendments need to be made. While I tried to explore different career options after graduation, my search took me to higher education, but if this was the case were those placement drives in college a blindfold we could not see through?  If a candidate was lacking required skills why this cover of placement was used by colleges at the time of admissions? I researched for about 5 years and took an initiative to see to the problem, that initiative grew up to our expectations and became Innolabz.

3)Give us a brief background about the founder and its core team member?

Well, I am Saurabh Chaturvedi, the Founder, and CEO of Innolabz, and the co-founder of the company is my very good friend MalvicaSaxena. She is from an academic background and has researched a lot over the issues related to education. Apart from this, we have a team of 12 self-motivated people who all are passionately holding different posts and working with complete dedication.

4)Who do you see as competition and how is your startup different?

Frankly Speaking, I don’t believe in competition. I believe that one should excel in what they do and collaboration is the key to growth and harmony. We have Udemy, Talentedge etc. which can be termed as our direct competitors but what has been offered by them is just a glimpse of what we have on our platter.

5)What are the revenues and margins like in your industry?

The motive is of bringing about a change, but yeah we are not a non-profit entity. We do have revenue models but anticipating anything in the education industry is really silly. The regular advancements in technology and corporate add to challenges as well as the margins. If you take training on a thing like Java or PHP for which there are n number of trainers available, it is not going to be anywhere near to the training for blockchain or cryptocurrency or data science. A workshop that requires specific tools and machines can’t be compared with one that requires nothing but your laptop.

6)What are your future plans?

Expansion for sure. We are spreading our wings and aiming the sky. We already have covered six cities and have received requests to collaborate from companies located in Mumbai, Pune etc. Meanwhile being there in IIT Kharagpur and XLRI Jamshedpur is a clear indication of what we aspire.

7)Any advice you want to give budding entrepreneurs.

Learn, Yearn, and Earn. More importantly, believe in yourself and your dreams. If you can think of it, you can make it happen, it all depends on how earnestly you try.






Superhero Of Startup:Mohit-Youth buzz

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Startup culture is taking a boom in every field.Tthe best Startup aims to provide a better facility and what could be better than providing students with proper guidance. Today in our series of Superhero of Startup we have team Youth buzz who actually does that and helps students to explore new territory for better career opportunities.

So let’s hear it from them.

  1. Tell us something about you and your startup.

I am a mechanical engineer graduate by education, a guitarist by hobby and love to work on implementing new technologies.

My startup is called the Youth buzz which helps students find education and take admission.

We use virtual reality technology to make students and parents feel studying in a college that they are looking forward to and by doing so we help them overcome the fear of exploring a new territory for better career opportunities and by the end of them, make them take the leap of faith.

  1. What was your motivation behind venturing into this?

There happened two incidents in my own life that made me work for the idea around my startup.

The first one happened when after completing my class 12th education with horrible marks I was left with very limited options for my future career.

I had to leave my town and go to a place called Greater Noida and take admission there.

While I was getting ready to do the required a lot of well-wishers approached me and suggested me to do something else in life because they said greater Noida is a very hostile place where you won’t find people for miles and colleges are made in distant places.

But when I finally reached greater Noida I found those stories to lie and actually found the place much better than my hometown in many perspectives.

The second one happened around the time after I completed my college education.

One of my knowns offered me to join his venture in Kazakhstan.

I was ready to go but my guardians didn’t allow me to because for them any place name ending with stan is equivalent to Pakistan & Afghanistan in terms of hostility.

But when I showed them videos of Kazakhstan, they totally changed their opinion.

It was then I felt there is a need to show the actual and complete truth to aspirants so that they don’t miss any opportunity in their life just for the word of mouth.

  1. Give us a brief background about founders and its core team members?

I founded the startup in 2013 along with my college friends who later on went for other career options.

Right now I am fortunate to be joined by:-

Amit Kumar, a college friend and dropout who looks after the tech part of our company.

Amar Sharma, my cousin and the man behind success of smart classes in northern Indian states of UP and MP

And thirdly

Syed A Hussain, an educationist working in career counselling since a decade and has helped more than 2000 students in getting a better education.

  1. Who do you see as competition and how is your startup different?

Siksha.com and career 360

We are different as we are global, we also report about activities happening in colleges and help them know throughout the year truth about a campus and the virtual reality experience of attending a college far far away is something we haven’t seen any one doing lately on the block.


  1. What are the revenues and margins like in your industry?

Education is one of the most futile industries in the world along with education.

One with a big amount of money and that survives even hard times like recession since you can’t compromise on necessary things in life like a luxury.

The subdomain of facilitating the global education business we are targeting at the method we are applying is first of its kind.

Margins are as big as 4 digit dollar figures minimum in each ticket being closed.

  1. What are your future plans?

To bring teachers and faculties of distant campuses home to every user regardless of time and coordinate difference.

  1. Any advice you want to give budding entrepreneurs.

Don’t freelance your MVP.

A freelanced MVP is like life support system,it can only shift a patient from ICU to general ward needing more time to heal and actually be productive.

Brainchild should be born in general ward itself.

Hence form the entire team for MVP, NO TO FREELANCING MVP.

Superhero Of Startup:Kunal-Talking Studio.

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A great startup involves a great idea, hard work and lot of passion towards work. In our series ‘Superhero of Startup’ we appreciate the effort a team does to make it’s company reach the heights. And Today Superhero of Startup badge goes to Kunal for his tremendous efforts to set up Talking Studio.

1. Tell us something about you and your startup.

Talking Studios is a listing aggregator and booking facilitator for audio video & photo recording studios in India. The aim is to automate the current unorganized media and recording industry.

2.What was your motivation behind venturing into this?

I myself am a novice music composer, during my early days into the industry, I only knew one studio and it was hard to find studios that fit my needs. I found the contact information of studios on Google, but that was very generic and I had to call every number out there to check if they use the same tool that I am using or if the offer the services I need.

Since I come from a tech background, I teamed up with a college buddy of mine who also runs a successful recording studio and created this platform that helps one to find and book recording studios.

3.Who do you see as competition and how is your startup different?

At the moment there are no players in the market that are doing this, so we have the first mover advantage. Studios are accepting bookings via their individual portfolio websites, however no aggregator automation platform is available to tap the entire media and entertainment industry which is more than 1606 Billion INR in worth.

4. What are the revenues and margins like in your industry?

The music industry alone is around 12 Billion INR and is expected to rise upto 19 Bn by 2019. India holds rank 20 in terms of global music industry size and if the projections and growth are steady, by 2019 it will be among top 10 global rankings.

5. What are your future plans?

We have also incorporate an artist collaboration platform so that it is easier to collaborate with other artists for recording sessions. Like If I am a singer and I need a rapper or a guitarist needs a drummer for a track or even a YouTube video, we can easily find other artists willing to work and collaborate and discuss the terms of engagement at the platform.

We are also receiving interest from entrepreneurs across the world to replicate this architecture in developed countries like US, Amsterdam, Germany and also countries like West Africa. So future plans definitely looks for an international expansion in coming few months.


6. Any advice you want to give budding entrepreneurs.

If you see a problem, turn it into an opportunity and you will have a success story waiting to unfold.

Portal Link : www.talkingstudios.com


Superhero Of Startup:Akshit-Rentezee

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A startup involves a lot of passion, hard work and determination. We feel people working on a startup are no less than a superhero. So today in our series of Superhero of Startup the Superhero badge goes to team Rentezee.

  1. Tell us something about you and your startup.

Rentezee is an online community that enables Peer-to-Peer renting. Any individual, with their Facebook/Linkedin account and Aadhar ID verified, can rent out high quality idle assets to people who need them and start earning money as rent.

The seeders, or the ones renting out, decide the security amount and the rent they want to charge from the peers, or the ones taking on rent.

  1. What was your motivation behind venturing into this?

The rental market stands at $15Bn and peer-to-peer rental market at $9Bn, with a CAGR of 12%. There are over 400 million youngsters in the country. Smart phone access has grown to over 500 million. By 2021, India will have the largest population of millennials in the world. The rental market is at the cusp of an explosion and Rentezee aims to spearhead the rental revolution.

  1. Give us a brief background about founders and its core team members?

Akshit Kumar- CEO, IIT Roorkee, University of Sussex, Ex-Fitpass, Superman of the Team.

Jnanendra Veer, CTO, Ex-Fitpass, Tech Lead, Ironman of the Team.

Satyyam Srivastava, COO, Ex-Knowlarity, Ex-PlussApp, Batman of the Team.

  1. Who do you see as competition and how is your startup different?

We have created an asset-light renting ecosystem with a commission based business model. We do not own any of the products on our platform, rather we focus on completing a 360-degree renting cycle using idle assets in every home in the neighborhood.

What we do: Rentezee leverages latest technology (like blockchain) and product UI/UX (Social Media Interface) to solve problems in the renting ecosystem.

What we are not: A furniture or electronics rental shop with a website and app.

Differentiation Factors

Business Model:

We are a P2P marketplace, as compared to inventory based or O2O aggregator model. This model affords us the freedom to scale exponentially.


Instagram like UI gives renting a friendly and a familiar approach. This makes target customer education and acquisition that much faster.

Target Customer Market:

Young millennials who wish to earn quick money and make smart investments – The Snapchat Generation

Customer Delight:

We complete the 360-degree renting process with on-demand logistics and secure online payments.

Open Community:

One touch linking of social media accounts and Govt. UIDs to increase accountability and keep the platform transparent.

  1. What are the revenues and margins like in your industry?

Our Competitors manage their own inventory, so they overall costing is higher with a limited set of products on the listing.

Our monetization model is simple – we only charge a basic amount on the services we offer, that makes us operationally profitable in every transaction and Since we dont own anything, we have a huge product list which is being uploaded by the seeders.

From our Seeders, we charge 2% of the transaction amount as Service fee.

From Peers, we charge 10% of the transaction amount as Convenience Fee.

Minimal delivery charges applicable as per pickup-delivery distance between seeder and peer

  1. What are your future plans?

We have already launched our B2B arm; in the next 6 months, we will be exploring corporate alliances, especially with startups and SMEs, who are on the lookout to avoid blocking their capital on setup costs. Rentezee provides curated rental solutions for them.

Post our first round of funding next quarter, we will launch in a new city by mid-2018.

We are doubling down on digital advertising and user incentives to build our Seeder Count – the supply side of our marketplace.

By leveraging digital economy, latest fintech solutions and blockchain technology, we aim to make renting a 3-click process and grow 100X in GMRV by next year end.

  1. Any advice you want to give budding entrepreneurs.

The only Thing that Team Rentezee would suggest to the Budding Entrepreneurs is that make sure that you are solving a problem from the core ,do the execution part fast and Never fear of Failure as its just a phase.


Superhero of Startup: Barkha-Bash.ai

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A great startup involves a great idea, hard work and lot of passion towards work. In our series ‘Superhero of Startup’ we appreciate the effort a team does to make it’s company reach the heights. And Today Superhero of Startup badge goes to Barkha for the tremendous efforts by her and her team to set up Bash.ai 

  1. Tell us something about you and your startup.

We launched Bash.ai in March 2017 in New Delhi-NCR. Bash.ai uses artificial intelligence (AI) and machine learning (ML) to improve HR processes and, in turn, employee experiences. Our focus is on increasing productivity in the workplace by automating routine tasks of the HR function. Bash uses artificial intelligence and big data to power a virtual assistant to drive HR for businesses and mimics cognitive functions related to the HR function using a rule-based AI powered bot. With Bash’s user-friendly front-end chat interface built specifically for HR, it gives organizations a highly accurate and real-time way to automate conversations with employees within an organization’s intranet. It can also be accessed using instant messenger platforms such as Facebook Messenger, Slack, Telegram, Kik, Google and Microsoft’s Skype.

Looking back, I would’ve left my job much earlier on in order to start up. However, my corporate experience taught me a lot about HR, its functions and how technology impacts and can impact this space. I graduated in Bachelors in Computers and then went on to do my MBA. My educational qualifications taught me the required technical know-how along with values of persistence which are essential in running a startup. My family has been in business for decades and I think my business acumen comes from there. Some of my biggest motivators have been the people I have worked with. I think a lot of who I am today is because of what I’ve learnt from them.

Having started Bash only a year ago, it has been overwhelming to see the fantastic response we’ve got from industry leaders and organizations in India,  Silicon Valley and the Middle East. It keeps me going and firms up my belief in always staying focused on the product and the goals that we have in place. Our team comes with an insider experience on what is missing in HR. We’re extremely focused on fixing the problem at hand and filling the technological gap.

These are our four modules:

  • Welcome Aboard: aimed at employees who have accepted the offer but are yet to join.
  • Post Hire Orientation: a virtual buddy to bring the new joiner in-tune with the company and its policies.
  • HR Helpdesk: the core engine answering all the queries an employee might have for the HR.
  • Employee Engagement: to get the pulse of the employees. More of an emotional and aspirational barometer.
  1. What was your motivation behind venturing into this?

Having been on both sides of the table over the past 7 years I’ve experienced all facets of the HR function; from an employee’s feeling of uncertainty to the distress of the Human Resource Team, working with enterprises with processes in place to consulting startups and building their processes from scratch, and having endless conversations with people who felt that HR is the backbone of the company to people who felt that the appendix is more useful than its function.

It was the coming together of a few instances that resulted in the founding of Bash. However, a particular incident which took place at one of my previous workplaces got me thinking about the need for technological advancement in HR. It was only during my notice period did I find out about the option of leaving office early by raising a simple request. Upon finding out about this HR policy, I approached the HR department to understand how I’d missed this. The HR department informed me that this was a policy that “everyone knew about”. I, then, realized that had it been a bot in question, I would have heard about the policy during on-boarding. This got me thinking about the need for advanced technologies in the field of HR and how it could change the way HR functions. That’s how Bash was conceptualized.

Right from predicting patterns and providing solutions based on them, identifying which employees to retain to increase efficiency and managing workflow to optimize processes using automation to reducing errors and biased decisions, AI has the ability to learn and improve from its own errors making the HR function a lot more agile and effective.

The biggest technological breakthrough to have hit HR and recruiting in order to make jobs faster and easier has been ATS (Applicant Tracking System). In HR, there has been relatively higher friction with technology as compared to any other function. In a world with driverless cars, the function of HR felt a tad bit outdated. Today, however, the dominant theme in HR technology is artificial intelligence. We are betting big on automation in routine tasks of the HR function. A rule-based bot can help immensely in terms of employees getting information faster with a conversational interface, leaving the HR team to focus on more meaningful tasks rather than getting caught up with repetitive tasks and generic queries. Our belief in AI to bolster efficiency in HR has been our biggest motivator.

  1. Give us a brief background about the founders and the core team members?

Tanay Dixit and I have been friends for a while now. When we’d meet over endless cups of tea and coffee, we’d pick each others brains about machine learning, artificial intelligence and automation in our everyday lives. It was through the course of these multiple discussions about workplace HR processes that the idea of Bash developed. 

  1. Who do you see as competition and how is your startup different?

In terms of competition, there are a lot of startups out there in India and abroad who have developed some cutting-edge deep learning technologies for the function of HR.  Competition isn’t irrelevant to us. They are the ones who keep us on our toes (in addition, to customer feedback). What is Batman without Joker? Just a crazy rich guy wearing a weird costume in a hideous looking car.

We believe in keeping our customers happy by providing them meaningful insights. Also, our focus on productivity in the HR function has helped us in building a roadmap for the future where we can define a clear ROI for the company choosing our solution. I believe that if you have a product that focuses on reshaping HR as we know it you’ll stick around and continue to make an impact. We recently raised a round of funding and are excited that the investors trusted us and our vision.

  1. What are your future plans?

Over the next year, we plan to add recruitment and training to our product portfolio – making screening resumes time effective and efficient. We also intend to expand to newer geographies by then. Although a 10-year plan seems slightly far-fetched due the fast changing technological landscape, we see Bash having developed into a full fledged HR bot trained to understand modules across the board.

  1. Any advice you want to give budding entrepreneurs.

First and foremost, it is important to stay focused on the goals that you have in place. Believe in yourself and the problems you set out to solve. It’ll go a long way. Be patient and don’t be afraid to take the plunge into the deep end. To give you a small example, since we started in 2017, we have invested zero money in the marketing and sales team. All our leads have been incoming; and never has this been the case for us, we’d been hustling the entrepreneur hat previously.