Every Startup involves a great idea and a great effort of people working for it. In our series of Superhero of Startup today the Superhero badge goes to On The Field that empowers companies to gain visibility and better control while managing their field staff.
So, let’s hear it from the founders.
Tell us something about you and your startup.
Both of us are software engineers by education, started an IT and Media firm- The Horizon Technologies on 5th October 2013.First 6-8 months were too hectic and we got disappointed many times. But with the financial and moral support from our family we could survive and run the business. By June 2014, we worked with 150+ clients and established ourselves as one of the fastest growing digital agency. In August 2014, we started building a technology product 360Track which was launched in 2016.
Recently, on 15th August 2017, we launched another product On The Field which is a field employee productivity tool. As the name suggests, On The Field offers operational convenience for managing field employees by means of real-time location tracking, meeting updates, order booking and consolidated client records. On The Field empowers companies to gain visibility and better control while managing their field staff.
Employees are provided with an easy-to-use, interactive mobile application which captures and reports real time location data. Employees can submit meeting details and even book products for the clients. All the location data, meeting details and orders are synced online to the server and depicted in an admin panel, which can be accessed by the employer and manager. The admin panel provides consolidated information and the important insights. On The Field’s capabilities expand to Geo-tagged attendance, Meeting scheduling, Client record management and Employee performance analysis.
What was your motivation behind venturing into this?
For marketing of one of our products, 360Track, we employed some 7-8 employees few months back and faced the challenge of managing them. Keeping records of their meetings, schedules, clients, etc. was really a challenging task. Eventually, we hired a manager! But still, it was not getting sorted. We not only lost our money but the crucial time too.
This incident made us develop this app for the entire community of field employees, managers and employers which will offer easy solution at the most economical rate.
Moreover, on a business side, as per records, there are 1.8 Billion field employees worldwide and to the surprise, 85% of them do not leverage technology. To be specific, in India alone, this is a $5 Billion market opportunity.
Give us a brief background about founders and its core team members?
- Mayur Dabhade
A technology enthusiast and an entrepreneur, Mayur is Founder & CEO of The Horizon Technologies, Thane. Mayur is well-versed with technology and advertising design on digital platforms. Under his leadership, the company has registered impressive growth with more than 150 clients within 3 years from its inception and today is known as one of the fastest growing Digital Agency.
With the vision of empowering educational institutes, Mayur co-founded 360Track Systems on 23rd April 2016. He works as CEO of the company.
- Swapnil Dabhade
A software engineer by education, Swapnil is Co-founder and Business Head at The Horizon Technologies a Digital Agency based in Thane. Very passionate about his work, Swapnil also works as Social Media Strategist & Consultant for Start-up companies.
Swapnil is also a Co-founder and CMO of a tech-startup 360Track Systems.
Who do you see as competition and how is your startup different?
Well, there are few players in the market but as we see, everybody is focusing on large corporates and SMEs are untouched. We are going to cater each and every company, SME and corporate who has got 1 to 100000 field employees.
Moreover, the brand identity, UI of the app and marketing communication of On The Field is going to leave an ever lasting impact on our consumers’ mind, for sure.
What are the revenues and margins like in your industry?
The primary goal while we developed On The Field, was to offer peace of mind and better control over the business for the employer. So, the cost model which we figured out is also in such a way as an employer should not be burdened. We are following SAAS model wherein the employer pays per employee per month basis and the amount is just 1 to 3% of the employee salary!
What are your future plans?
To speed-up marketing and sales of the product we are appointing Sales Partners domestically and internationally. With this, we are looking to foray in 20+ countries within next few months and people are very much interested to take up this product for marketing in their respective regions.
Any advice you want to give budding entrepreneurs.
Whatever we do, try to give the best possible. Be the best; and nothing else!